Practical guides for companies that want to grow and for the institutions that design business support programs.
How to apply AI in a business with a method: where to start, what the risks are, and how to measure the return.
What AI in business really means, what it does for a mid-sized company, why most companies see no results from it, and how to decide where to start in yours.
A practical guide to implementing AI in your company: why most projects fail, how to choose the first process, and what to measure in the first 90 days.
What an AI agent is, how it differs from a chatbot or an automation, what it is useful for in a business, and how to tell if your process actually needs one.
What business process automation is, how RPA differs from AI, when rules suffice and when you need AI, and how to decide what to automate first in your company.
What shadow AI is, why banning AI doesn't work, what data protection rules require, and how to write an AI acceptable use policy your team will actually follow.
The real risks of using artificial intelligence in a company, with documented cases from Colombia and elsewhere, what regulation says, and how to control them.
Which AI tools are useful to a business, organized by what they do rather than by brand, what they cost, and how to choose without getting locked in.
An AI readiness guide for businesses. What to evaluate before investing in AI, why ChatGPT isn't a strategy, and how to start with method.
Guides and frameworks to digitize your business step by step: processes, data, systems, and change management.
What digital transformation is, what it isn't, why 70% fail, and how to do it right. A practical guide for companies that want results, not buzzwords.
What a process map is, which types of processes it includes, how it differs from a flowchart, and how to build one step by step to decide what to improve.
What an ERP is, when a company needs one, why implementations fail and what changes with AI agents. A guide to deciding before you buy an ERP system.
Companies collect ideas from their employees and never implement them. What changes when generative AI lets the person living the problem build the solution.
What change management is, why teams don't adopt the technology their company buys, and how to get them to use it, step by step and backed by evidence.
Models, frameworks, and key decisions to grow with structure and without chaos.
Why selling more isn't always growing better. A guide to profitable business growth with Jobs to Be Done, unit economics, and method.
What a value proposition is, how it differs from a slogan, and how to write one and check with real customers that they understand it before you publish it.
A guide to Jobs to Be Done (JTBD), Clayton Christensen's framework that explains why customers really buy. With examples and practical application.
What the customer journey is, why the full journey matters more than each touchpoint, and how to build a customer journey map step by step with real customers.
Resources for entrepreneurs who want to go from idea to sustainable growth.
Everything you need to know to build a real business: validation, business model, common mistakes, frameworks, and when to scale.
What an angel investor is, how they differ from a fund or a bank, how much they invest, what they check before investing and how to reach one in the region.
For programs and institutions
For those who design, procure, or measure business support programs.
How to design, procure, and measure business support programs: terms of reference, indicators, theory of change, and company selection.
How to design a business support program that actually changes something in the companies: what to measure, who to serve, how long it should last, and how to run it.
How to write the terms of reference to hire the operator of a business support program: payment unit, minimums and maximums, timelines and responsibilities.
How to build the logical framework matrix of a business support program: goal, purpose, outputs, activities, assumptions, and how it fits Colombia's MGA.
How to define activity, output, outcome and impact indicators for a business support program: what to measure, how to document it, and when to measure.
When an impact evaluation of a business support program is worth it, which method to use depending on how companies are selected, and which mistakes to avoid.
How to build the theory of change of a business development program: the links in the chain, assumptions, what to measure at each step, and how to read results.
How a chamber of commerce, a local government or a foundation can build an angel investor network: why it stalls, who sustains it and eight steps to get going.
How to select companies for a business support program: eligibility, selection criteria, juries, biases, and how to leave selection ready to evaluate impact.
What ESOs are, where the term comes from, what types exist, and why they are key to entrepreneurship in Latin America.